Design and technology as tools to reinterpret the world of Mortgages: our work with CheBanca!

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CheBanca!

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CheBanca! and meduse

Our partnership with CheBanca! begins in 2007: over 10 years of collaboration allowed meduse to play a central role in the bank's online repositioning process. This is how new ecosystems are born, such as the world of CheBanca! Mortgages.

Mortgages: building a new ecosystem to increase engagement

In a chaotic digital world, where visual stimuli distract and confuse, how can the user effectively understand the information he needs? meduse has created an engaging environment designed completely for the user, where he can easily orient himself and find all the information he needs through an experience consistent with the new bank positioning. This is how the Mortgage world was born: it is composed of 3 important elements: the mini-website, the mortgages calculator and the quick contact touch points.

Mortgages mini-website

The Mortgage mini-website offers a vast range of options dedicated to CheBanca! mortgages. The new information architecture has been designed to introduce new sections oriented towards a consultative approach and at the same time improve SEO positioning by significantly increasing the conversion rate. The website is developed in Drupal 8 multi-domain mode, to allow the bank to manage multiple websites from a single administration panel.

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Il Design Thinking è un modello progettuale utilizzato per risolvere problemi complessi impiegando una visione e una gestione creative

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Mortgage Calculator

The mortgage calculator dedicated to customers and prospects has been designed on the principles of "storytelling to guarantee:

Simplicity in interaction, especially in mobile mode
Reduction of required data
Maximum scalability of the technical solution
Integration with all CheBanca! systems

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Quick Contact Touchpoints

The world of CheBanca! Mortgages has been designed enhancing the "human touch": a set of tools always available, that enables the user to get in touch with the human side of the bank. Chat, Call me back and Click to Call functionalities in the mobile version communicate the personality that most identifies CheBanca!: empathy towards its customers.