"The care of a design studio and the concreteness of a software house: our recipe for success.”
Technology as a strategic asset
In such a competitive market, companies must be able to reinvent themselves every day. In order to face this change and to be able to adapt in a highly digitized reality, technologies play a decisive role, representing the catalyst that allows the trigger between skills, ideas and product value. Technology is therefore a strategic asset.
Big enough to deliver, small enough to care
We believe in the relationship with our clients, which is why we can take care of them like a small boutique. Our GFT group, with more than 8,000 IT people worldwide, gives us exceptional delivery capability, which is how we can tackle large projects without ever losing sight of the details.
Selected partners for a specialized team
Together with GFT, we are partners of companies that provide us with products and solutions to better realize our projects. We choose our partners carefully, in order to specialize on the technologies that we consider suitable for our mission. Whatever the underlying complexity, we always face every challenge with a unique, solid, agile and effective working method. In this way we create value for our customers.
Projects born to be found and monitored
Our goal is to create usable and effective solutions: what defines the achievement of these goals must be a measurable data consistent with business goals. For this reason, our projects are born to be measured and, once in production, are monitored in order to intervene to improve them according to a cyclical data driven process.
Digital analytics is the qualitative and quantitative analysis of data in order to implement actions aimed at continuously improving the experience of the users.
First of all it's essential to be found, identifying and implementing the SEO strategy that is most functional for the product.
The adaptation of the site to the main SEO best practices allows to improve the positioning in the SERP of search engines but often it is not enough. Several factors, in fact, directly affect the ranking such as the page loading speed or the correct display of the mobile version. Even the creation of new content can be useful for positioning the site on more generic and less brand-related searches, as well as offsite SEO activities such as link building, improving the quality of inbound links and deleting toxic links are all factors that affect on positioning.
Our experience allows us to define the SEO and SEM activities at a global and local level that are most useful for achieving the set goals.